The advantages of Using Podcast to Your Site

Numerous websites apply the conventional way when it comes to creating their content such as writing out the material, putting up photos or using video blogs. However, there is another method that has been underestimated in creating an appealing website but is now gaining popularity?Podcast.

Podcast is the digitized version of a radio broadcast. Unlike its predecessor, podcast delivers the audio recording more conveniently to its user via a digital portable format like an MP3. People can have easy access to the audio file by downloading it from the source and listening to it anytime they want.

Derived from the terms broadcast and iPod?a proprietary media player by Apple?Apple made audio files of information, interviews and lectures easily downloadable from iTunes until it has become a well-known online medium.

However, an iPod is not a requirement to access a podcast. Anybody who has an internet connection or an MP3 player can listen to podcasts anytime.

Just the same, you don?t need expensive paraphernalia or tons of equipment to create a podcast. If you have a computer, a decent microphone and a worthy material, you may begin exploring the benefits of podcasting on your website.

The Advantages of Using Podcast

There are quite a lot of reasons a podcast can be good for your website. Why?

1. It breaks away from the norm.
Especially in the online marketplace, podcasting is an unchartered territory. Those brave ones who risked it have profited greatly not only in traffic but in revenue as well. Because it is an uncommon way of reaching your target audience, the fresh approach of presenting your content gains you a distinctive niche in the industry you belong to.

2. The personal touch appeals to visitors.
Podcast is more intimate in engaging with your visitors. To hear the voice behind the company or website gives your audience the impression of sincerity in what you are offering them since they can literally hear the emotion in your tone. This can transform an ordinary visit to your website to a loyal following or develop relationship with your audience.

3. You can connect to a new audience.
People have different preferences in consuming media. Providing podcast as option in your website broadens your audience reach. If you haven?t yet, you can now reach the percentage of users who prefer audio podcasts and draw them to your website because you provided that choice for them.

4. It enhances your website content.
If all you had before was plain blog entries in your website, a podcast can present your content more creatively. Since your visitors can hear you, you can explore sound effects, add background music, and even include intro plugs into the material you want to communicate.

5. It helps establish integrity in your line of expertise.
Through podcasting, you can communicate more effectively the knowledge you have on a particular matter. If you are a motivational speaker and would like to publish your notes online or share your lectures, podcast can make it available even for those who can?t physically attend your seminars. It would also emphasize your potential to be a reliable resource person for the subject matter you are expert in.

6. It can be a prospective profit venture.
When you have gained the credibility and have a regular following, you may sell some of your podcasts at a minimal fee. ?You also open an opportunity for others to advertise and/or promote their products or services that is related to yours. But you have to be wary of this as the majority would prefer free subscriptions.

7. It makes your website friendlier than others.
Using podcast to answer your audience?s concerns exhibits your openness to what they need instead of a write-up that feels obligated and distant. This kind of feedback experience will set yours apart as an inviting and sociable website.

So there you have it?seven points why podcast is an advantage to your website. If the existence of your website in the worldwide web has not generated enough traffic, then it is about time you try podcasting. Witness how a podcast will help emphasize your online presence and rake in the traffic you?ve been targeting.

Author Bio:?Jeff Foster is the internet marketing manager of WebBizIdeas. His main focus is building and marketing quality content. Over the past 8 years he worked with clients to develop marketing strategies.

Source: http://www.itmashable.com/2012/11/the-advantages-of-using-podcast-to-your.html

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