Shell engaged more than 7,000 employees in the 2012 Global Corporate Challenge?. Walking, cycling and swimming in excess of 8.8 billion steps, Shell employees teamed up and trekked a collective 5.6 million kilometers/3.5 million miles towards improved health and wellbeing.
Leading the pack across overall employee participation and engagement elements, Shell took out this year?s title of World?s Most Active Organisation. We speak with Susie Hill - Global Health Promotion Adviser, Shell Health about this fantastic achievement.
Q. How many years has Shell been involved in the GCC and overall, and to what overall effect?
We started off small with just a couple of hundred people in five countries piloting the GCC for us in 2011, and then moved to a global roll out in 2012.
The response from employees was stunning and exceeded all expectations with over 7,000 staff competing in 23 countries world-wide. We have seen an impact at individual, business and programme level.
For many people the GCC was the motivation they needed to move more every day, and for some this translated into weight loss. On a business level the GCC offered the opportunity to participate in team events which strengthen working networks and team cohesion. The Challenge has also increased the visibility of our global health promotion programme, at all levels of the business.
Q. This year, more than 7,000 Shell employees from all over the world signed up and participated in the GCC. How did Shell achieve such a high level of employee uptake/involvement?
Rigorous planning, enthusiastic advocates within our global health team and support of senior leaders in Shell helped us to achieve this level of participation in the GCC. Communicating the benefits of participation to employees and business leaders was also key.
Q. GCC step data shows that the overwhelming majority of Shell employees maintained high-level commitment over the 16 week Challenge. How did Shell support employee motivation levels and commitment throughout the event?
Each country organized their own events to keep teams engaged and enthusiastic. Group dancing classes, organized treks and ?Olympic? events were just some of the ways our teams kept their step counts up. At a global level we also kept the profile of the Challenge high by organizing competitions for teams to enter. One of the most successful was the Best Team Photo award. This gave employees the chance to get creative with their cameras, and gave the Global Health Promotion Team at Shell some wonderful images to promote the on-going Challenge to employees. Keeping the GCC visible throughout its duration is very important.
Q. What is Shell?s biggest challenge in employee health and wellbeing promotion? How do you effectively overcome this?
Shell?s global health promotion programme, Be Well, operates in 17 countries. It has a global structure and KPIs but the country programmes vary considerably in their delivery because of different cultures, lifestyles, business structures and different health needs. One of the key challenges we faced was finding a health intervention that all countries could participate in, to increase the awareness, cohesion and engagement in Be Well. The GCC filled this role for us in 2012.
Q. What does the title achievement of ?World?s Most Active Organisation 2012? mean to Shell and its employees?
This award is a tremendous accolade for our 7,000 staff world-wide who stepped up to the challenge, and stepped out together, to put Shell at the head of the field. We are immensely proud of our achievement, which demonstrates our commitment to being at our best by keeping active. The GCC has given us the opportunity to broaden and enrich our workplace networks through engaging in team based physical activity. By embedding exercise into our team structures in this way the Challenge has helped to reinforce Shell?s strong culture of health.
Q. With this achievement, has Shell successfully achieved a culture of health? Or is this a work in progress?
Building a culture of health involves continuously refining the health offering to make sure it meets the changing needs of employees and of the business. As such a strong ?culture of health? will always be work in progress.
Q. What advice would you give to other organisations wishing to increase the physical activity levels of their employees?
Increasing physical activity requires action on several levels: personal, social and environmental. At a personal level it is important to offer a range of opportunities to get employees involved, so there is something for everyone at every level of physical fitness. Think about leveraging the social aspects too; getting people to mentor and support one another, or to act as advocates for physical activity. Also look at embedding physical activity into work-based social activities ? promote walking meetings or think about lunchtime walks when organizing conferences. And don?t forget the working environment. Can you encourage people to take the stairs rather than the lifts, or to walk to the furthest coffee point rather than the closest? All these small changes make a big difference and together they can help us all to move more to improve our health.
Source: http://www.gettheworldmoving.com/blog/worlds-most-active-organisation-shell
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