A-Z of eBook Sales
In this blog series will feature a wide range of issues that impact your eBook Sales from the much debated social media plans to the lamented retailer requirements. Featuring guest posts and posts from the IT, Conversions, Outputs and Marketing team at ePubDirect, the A-Z posts will be published every Wednesday and Friday.
A is for Analytics
is for Analytics
In the digital world, good quality data is fundamental to the success of your publishing business. Analytics were once only the concern of finance and warehousing departments. In a global sales environment such as eBooks, good quality data is essential to both Sales, Marketing and even Editorial departments. Measurability and Return on Investment are key to any business, measuring sales, marketing campaigns, brand reach, engagement and reputation has become a core part of every business who want to do more than survive in what is a rapidly changing industry.
Publishers no longer rely solely on retail channels but must develop direct to consumer relationships. And in this environment analytics is even more important. Analytics must provide publishers with answers to questions such as:
- How do we get more insights about our customers?
- What if we change the price or service of the products?
- What will be the impact on our customers ?
- How do we target our most profitable customers?
Amazingly, only 40% of businesses measure ROI Key performance indicators such as purchase intent; leads generated; conversion rates or actual sales according to Mashable.
Analytics provides an organization with data allowing them to make proactive decisions and plan their business for maximum success.
ePubDirect?s eBook analytics package provides publishers with up-to-date pricing information and sales data by region, title and retailer. This analytics package also allows you to add marketing events and track it?s impact on sales in a given time period allowing you to measure your ROI.
A is also for Apple
In the new iBooks 3 release scheduled today, October 24, 2012, you can tap to share a passage on Facebook or Twitter. The company also added support for Korean, Chinese and Japanese, bringing the total number of languages supported to over 40.
http://gigaom.com/2012/10/23/apple-releases-ibooks-3-reportedly-expands-ibookstore-to-more-countries/
About Claire O'Brien
Marketing Executive at ePubDirectSource: http://www.epubdirect.com/index.php/a-z-of-ebook-sales/
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